How do I attract more customers to my salon?

9 Unique Ways for Salons to Attract New Clients

Table of Contents

Exhibit at a hair & beauty show.
Have your own YouTube channel.
Posters in popular places.
Sponsor a charity event.
Update your Google My Business Listing (GMB)
Promote a Lunch Time Package.
Run Paid Search Ads.
Create an Insta-Friendly Space in Your Salon.

How do salons get busy?

24 salon marketing ideas to help get more clients

Make your brand distinctive and unique.
Utilise Instagram.
Take photos and post them on social media.
Start with Facebook if you’re new to social.
Know your brand and stick to its identity.
Look at blogging opportunities.
Run a competition.

How do you entertain a customer in a salon?

Aside from stocking up on the latest magazines in your salon for your clients entertainment, go the extra mile and look for other forms of entertainment you can offer them while they’re getting their hair done. Show a movie or hold a quiz day at your salon. Even the littlest of things can make a difference.

Can I play music in my salon?

If you want to play recorded music in public; for example, a radio in a salon, then you are legally required to have a PPL licence. It covers millions of recordings and negates the need for businesses to obtain individual permission from the different copyright holders and performers involved.

What do clients want in a hair salon?

In order to feel comfortable booking with a new hair stylist or esthetician, there are 5 things clients are looking for: safety, trust, value for money spent, community and lasting relationships.

What are the slowest months for hairstylists?

Generally speaking, October and most of November are relatively slow, and then there are major rushes through the holiday season. Then, the winter months of January and February are often the slowest of the entire year.

Can I play Spotify in my salon?

As laid out in our Terms and Conditions, Spotify is only for personal, non-commercial use. This means you can’t broadcast or play Spotify publicly from a business, such as bars, restaurants, schools, stores, salons, dance studios, radio stations, etc.

What makes a hairstylist stand out?

Customer Experience Above Everything The easiest way you can stand out as a salon is to put customer experience over everything. Yes, that means putting customer experience above the art of styling. Yes, that means putting customer experience above your curated aesthetic.

How do you build a salon clientele fast?

How to Build Salon Clientele Fast

Run a limited time, for you only, intro offer.
Create street visibility that disrupts.
Activate your already existing network and ask for referrals.
Make your salon visible in ALL search results already today.
Setup win-win partnerships with other local businesses.

How do salons satisfy customers?

Building a trusted and happy client base is all about giving them the best experience possible from the moment they enter your salon….

Simple Booking Procedures.
Personalize All The Way.
Get Your Staff On Board.
Go Above And Beyond.
Special Offers For Special Clients.
Smile!

What music can I play at my business?

You can listen to the songs to yourself as much as you like, but it is illegal to play in public. Playing the downloaded music in your business, however, would violate copyright law because the act is now considered a public performance. You must license music for commercial use.

Do I need a licence to listen to music at work?

Do I need a workplace radio licence? If you use, perform or play radio music in your business or organisation through radio, TV, or other digital device, you’ll probably need a music licence.

How do you stand out in the hair industry?

How to Make Your Hair Salon Stand Out

Focus on the customer experience.
Have a top-notch social media presence.
Do more with reviews.
Create a stylish salon aesthetic.
Have an environmentally friendly salon.

How can I promote myself as a hairstylist?

How to Market Yourself as a Hair Stylist

Communicate openly with your customers.
Create a website and social media profiles.
Work with celebrities.
Teach a hairdressing course.
Promote customer loyalty.