What is BCG matrix of Unilever?
BCG Matrix of HUL contains the Dogs, Stars, Cash Cows, and the Question Mark. In this reading of the BCG Matrix of HUL, we will analyse the company’s low growth products, products that attract sales, high growth products, and products that may attract sales or may become low growth products in future.
How do you find the BCG matrix of a product?
BCG Matrix Example
- Step 1: Choose the product/firm/brand. We choose the firm L’Oreal for analysis.
- Step 2: Identify Market.
- Step 3: Calculate Relative Market Share.
- Step 4: Find out Market Growth rate.
- Step 5: Draw the circles on a matrix.
What are star products in BCG?
The BCG Matrix: Stars Products in the stars quadrant are market-leading products and require significant investment to retain their market position, boost growth, and maintain a competitive advantage. Stars consume a significant amount of cash but also generate large cash flows.
How many products are there in Hindustan Unilever?
Forty brands HUL, the Indian arm of Anglo-Dutch consumer giant Unilever, has about 40 brands in its portfolio spanning categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers.
What is an example of a star product?
Therefore, an attempt should make to hold market share and to support further growth, otherwise, a star will become a cash cow. The bottled water Kinley, a Coca-Cola product, is one such example of Stars.
What is cash cow in BCG matrix?
A cash cow is a reference to a business, product, or asset that produces consistent cash flow over its lifespan; it’s also a reference to one of the four quadrants in the BCG Matrix, a business unit organization method.
How many categories does Unilever have?
Unilever is organised into three main divisions: Foods and Refreshments, Home Care, and Beauty & Personal Care.
How many SKUs does Unilever have?
This case that you mentioned, I think it was from 2008 to 2009, but even as recently as 2014 Unilever still had about 50,000 SKUs in its portfolio.
Which product is a cash cow?
A cash cow is a company or business unit in a mature slow-growth industry. Cash cows have a large share of the market and require little investment. For example, the iPhone is Apple’s (AAPL) cash cow.
What are the product categories in Unilever?
Unilever products include food, condiments, ice cream, cleaning agents, beauty products, and personal care.