Menu Close

What is the story behind the logo of Nike?

What is the story behind the logo of Nike?

Design and color Nike co-founder Phil Knight was adamant that his company’s new logo be a simple design that is fluid and conveys motion and speed. The logo is also said to symbolize the wing of the Greek goddess of victory, Nike.

What was Nike’s original logo?

Originally, the logo was called as ‘the srtip’, which later became well known as ‘Swoosh’. Swoosh referred to the fibers that the Nike shoes used that time. The Nike swoosh logo made its first public appearance on the shoes in the spring of 1972.

What is hidden in the Nike logo?

Did you know Nike’s logo has a hidden message? Not many do! The famous swoosh used by the company represents one of the wings of ‘Nike,’ the Greek goddess of victory. Interesting, huh?

Who came up with the Nike swoosh?

In reality, the Nike Swoosh was designed by graphic designer Carolyn Davidson in 1971.

When did Nike change its logo?

1995. Nike’s current logo, the lone swoosh, was adopted in 1995. Today, the emblem is understood to stand for athleticism, speed, and quality in clothing design.

Is Nike an American company?

Nike, Inc., formerly (1964–78) Blue Ribbon Sports, American sportswear company headquartered in Beaverton, Oregon. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight.

Why did Nike name itself Nike?

The company was founded on January 25, 1964, as “Blue Ribbon Sports”, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory.

Is Nike a Greek god?

Nike, in ancient Greek religion, the goddess of victory, daughter of the giant Pallas and of the infernal River Styx. Nike probably did not originally have a separate cult at Athens.

Is Nike an American owned company?