How do you find keywords for mobile apps?

People can discover apps via search or browse. Source: Google Play and App Store.
Track your app keyword rankings in App Radar. Source: App Radar App Store Optimization tool.
Use keyword search volume and difficulty to choose the best keywords for your app.
App keyword optimization is a continuous and cyclical process.

What are keywords in apps?

Using keywords means inserting them into your app’s metadata where it matters most for the search algorithm. For iOS and Mac apps that’s the app’s name, subtitle, and keyword list. For Android apps on Google Play that’s the app’s name, short description, and long description.

Table of Contents

How do I add keywords to my app store?

Follow these 7 steps to optimize your keyword field on the App Store:

Only use single keywords, each separated with a comma.
Don’t repeat keywords.
Target singular words (in English)
Avoid special characters.
Don’t waste space on ‘free’ keywords.
Avoid competitor brand names and trademarked terms.

How do you add keywords?

Add a keyword

Select Keywords in the type list .
Click Add keyword.
If prompted, select the campaign and ad group where you’d like to add the keyword.
Enter the keyword in the edit panel .
Select a match type.
Enter a maximum cost-per-click (CPC) bid, or ignore this field and use the ad group default bid.

How do you manage keywords?

Select a campaign, then an ad group for your new keyword. Tap + Add a keyword. Enter a word or phrase as your keyword, then choose the right keyword match type. Tap Save, or to continue adding keywords to the same ad group, tap + Add a keyword.

How do I find my ASO keywords?

Go to App Annie, for example, and type in your competitor’s app. Navigate to the “Keywords (ASO)” tab and you’ll see data on which keywords they’re ranking highly for. Expert Tip: As you write down your keywords, make sure to include plural versions of each word.

What is keyword Aso?

App Store Optimization (ASO) involves your keyword strategy and, thus, app store visibility. As an app developer or marketer, you want to implement keywords that will maximize your app impressions and downloads.

Does Google Play have keywords?

Where Can Keywords Be Added on Google Play? On Google Play, there are three main areas in an app’s metadata where you should target keywords: the title, long description, and short description, each of which is indexed by Google. Notably missing is a 100-character keyword field that is hidden from users (iOS only).

How do you set keywords?

Instructions

When you’re entering ad text, type a brace ( { ) and select Keyword insertion from the drop-down menu.
In the “Default text” section, type the word or words you want to appear when the text can’t be replaced by a keyword.
Choose how you want your keywords to be capitalized:
Click Set.

How do you use keywords?

First, use your main keyword in the first couple of sentences of your content, or at least within the first paragraph. Next, use that keyword and variations of it, throughout the content, as shown below. The best practice is to include latent semantic indexing (LSI) keywords rather than the exact keyword every time.

What is keyword ASO?

How many keywords are in ASO?

When it comes to App Store Optimization (ASO), the Apple App Store is mostly a black box. One of the most important assets to play with to increase discoverability is the 100-character keyword field. You can fit some 8–12 keywords in there, which can be a real challenge.