How mass media contribute to national development?
The media’s crucial role in national development is not in doubt. The role covers the political, economic, and social spheres. The media set the public agenda and act as the gatekeeper of public issues. They perform the watchdog role especially in political transparency and fight against corruption.
What are the contribution of mass media to the development of Nigeria?
The mass media has been recognized as an important resource for mobilizing an entire nation towards national development. Being an integral part of the social system, the mass media is a major stakeholder in the realization of sustainable development in Nigeria.
What are the 5 stages of development of media?
A sequence of five stages of development typically followed by all mass media; the five stages are innovation, penetration, peak, decline, and adaption.
What are the main goals of mass media?
The fundamental objectives of mass media are to inform, educate and entertain the masses.
What means national development?
National development is an ability of a country to improve the standard of living of the people. If a country’s per capita income, literacy, health condition improves then there is an improvement in the standard of living of the people.
How does media affect the society?
The media can manipulate, influence, persuade and pressurise society, along with even controlling the world at times in both positive and negative ways; mentally, physically and emotionally. Controversial stories are reported and printed with no reliance of it being fact or not.
What are the functions of mass media in the society?
Primarily are four major activities or functions of mass media: surveillance, correlation- interpretation, socialization and entertainment.
What is the purpose of the media?
Consequently, media is a modern form of communication aiming at spreading knowledge within the whole world, regardless any form of discrimination.
Why is the media so important nowadays?
The purpose of the media is to inform people about current ,new affairs and to tell about the latest gossip and fashion. It tells about the people who are geographically divided. The role of media has become one way of trading and marketing of products and prejudices.
What is a national plan?
a long-term plan for the development of an economy. Such plans usually cover a period of five years or more and attempt to remove bottlenecks to economic development by coordinating the growth of different sectors of the economy by making appropriate investment and manpower planning arrangements.
What are the objectives of national development plan?
a) Rapid growth of incomes of the population in general. b) Poverty alleviation/reduction (rapid growth of the incomes of the poor). c) Satisfaction of basic social and economic needs. d) Sustainment of a democratic and fully participatory society.
What is in a media plan?
Media planning is the process of determining how, when, and to what audience a branding or advertising message will be delivered. A media planner analyzes how a message is intended to support a marketing or advertising strategy and then develops tactics to share that message in the right places with the right people.
What is the impact of the media on national development?
The impact of the media in national development relies on: the media themselves, the societies in which they operate, and the audience they reach. These factors are not static but they are dynamic. The media in draconian states, for example, are not likely to exercise the same persuasion as those in autonomous societies.
What are the three main components of National Development?
Eapen, (1973) looks at national development in terms of three key pointers: economic growth, self-reliance, and social justice. National development involves factors like: political, economic and social factors. Development should factor in economic structure, social environment and political maturity.
What does the UNDP Human Development Report look at?
With reference to UNDP Human Development Report of 2002, it looks at national development in terms of, right to knowledge, improved nutrition and medical services, protection from crime and violence, political freedoms and free participation in community activities.