What does This Girl Can promote?
This Girl Can is a campaign that aims to reduce that gap and inspire women to be more physically active. Led by Sport England, This Girl Can is the first campaign of its kind to feature women of all shapes, sizes and sporting abilities that sweat and jiggle as they exercise.
Is This Girl Can successful?
Launched in 2015, the campaign has successfully persuaded nearly 4 million women to take action – but our work isn’t done yet. Women come in all shapes and sizes with all abilities and from all backgrounds. Some of us are expert sportswomen, some of us are a bit rubbish.
What is the message of This Girl Can campaign?
The campaign celebrates active women who are doing their thing no matter how they look, how well they do it or how sweaty they get. We want to challenge the conventional idea of what exercise looks like and reach out to women of all backgrounds and ethnicities who feel left behind by traditional exercise.
Who does This Girl Can target?
Sport England has broadened its target audience to go “across generations” as it looks to build on the success of the first campaign.
Why do the National Lottery Fund This Girl Can?
“This Girl Can is about helping women feel confident, so they can overcome the fears about being judged that our research showed was stopping many from getting active,” she said.
Who is This Girl Can funded by?
The National Lottery
This Girl Can, funded by The National Lottery, believes that there’s no “right” way to get active. However you jiggle, kick, lift, stretch, or sprint, it’s time to get moving how you damn please.
How many people are involved with This Girl Can?
Over 7,700 partners have signed up for the This Girl Can toolkit. This includes the BBC, who invited us to speak as part of an expert panel about appealing to women just three months after the broadcast launch.
How is This Girl Can funded?
This Girl Can, funded by The National Lottery, believes that there’s no “right” way to get active.
Why was This Girl Can created?
Overview. The campaign was created as a response to Sport England’s Active People Survey, which reported that in 2014 there were two million fewer women participating in sports than men, despite over 75% of women aged 14–40 saying that they would like to exercise more.
How is This Girl Can financed?
This Girl Can is a national campaign to inspire women to wiggle, jiggle and move. It is funded by Sport England and The National Lottery.
Who funds the This Girl Can campaign?
What age is This Girl Can aimed at?
Whilst the initial aim was simple – to get more women aged 14-40 to exercise regularly – achieving this was exceptionally challenging. But by uncovering a powerful insight, challenging the status quo and being creatively brave, we got women up and down the country inspired and exercising on an unprecedented level.
Is This Girl Can free?
Studio You is completely free and is accessible to all secondary schools across the country. There are no specific equipment required however some lessons e.g. yoga may require a mat.
Who funds This Girl Can?
This Girl Can, funded by The National Lottery, believes that there’s no “right” way to get active.
How does This Girl Can increase participation?
The “This Girl Can” videos twist this by swapping images of elite sportswomen with women participating in sport “regardless of size, shape or ability”. It is a rebranding of women’s bodies in sport – and invites those who are less active into sports.