What is interpretive research in marketing? Interpretive research, ethnographic research in particular, is based on studying people in their natural environments and situations (Moisander and…
Why is Irani cafe famous? Irani cafés are Iranian-style cafés in the Indian subcontinent. They were originally opened by Zoroastrian Irani immigrants to British India…
Are waterless car washes any good? Waterless car wash products (such as Armor All Ultra Shine Wash, Rain-X Waterless Car Wash, or Meguiar’s Ultimate Waterless…
What are internal and external motivations? There are two types of motivation. Internal motivation drives people to achieve a goal for its own sake, whereas…