What is the difference between brand proliferations and brand extensions?
Brand proliferation is the opposite of brand extension. While in brand extension, new items are added using an existing brand name and several products are offered under the same brand name, in brand proliferation, more items are added to the product line with different brand names.
What are the different types of brand extension?
Here’s a list of some of the top types of brand extensions:
- Product extension.
- Line extension.
- Customer franchise extension.
- Company expertise extension.
- Brand distinction extension.
- Transfer of component extension.
- Leveraging a lifestyle extension.
What is horizontal line extension?
Horizontal extension refers to instances when an existing brand name is applied to. a new product, in either the same product class (line extension) or in a new product. class/category (franchise/brand extension), with the same price positioning or quality.
What is Tauber’s brand extension?
In line with Tauber’s (1981) a brand extension involves using an established name as an entry point into a new category.
What are the disadvantages of brand extension?
Disadvantages of Brand Extension
- Brand extension in unrelated markets may lead to loss of reliability if a brand name is extended too far.
- There is a risk that the new product may generate implications that damage the image of the core/original brand.
What is brand cannibalism?
Brand cannibalization is an advanced science in the brand marketing battle. It is a process of creating different sub-brands (organizations) of the parent brand so that the parent brand can grow its customer base by targeting large numbers of customers.
What is brand extensions & example?
Brand extension can be as obvious as offering the original product in a new form. For example, the Boston Market restaurant chain launched a line of frozen dinners under its own name, offering similar fare. Another form of brand extension combines two well-known products.
What is Businessline extension?
A company introduces a brand line extension by using an established product’s brand name to launch a new, slightly different item in the same product category. For example, Diet Coke™ is a line extension of the parent brand Coke™.
Is Coca Cola a line extension?
Coca-Cola. During its 130+ years in business, Coca-Cola has launched its fair share of product line extensions. If you look on any grocery shelf, you’ll notice a few different flavors and styles of Coca-Cola, such as Coca-Cola Life, Coca-Cola Zero Sugar, Coca-Cola Vanilla, and so on.
What is cannibalisation in SEO?
What Is Keyword Cannibalization in SEO? Keyword cannibalization happens when you have more than one page targeting your site’s same keyword and intent. One of the two pages affects the other’s ability to rank, and as a result, neither page will perform as well as it should.
What is the definition of cannibalizing?
Definition of cannibalize transitive verb. 1a : to take salvageable parts from (something, such as a disabled machine) for use in building or repairing another machine. b : to make use of (a part taken from one thing) in building, repairing, or creating something else.
What is Apple brand extension?
Apple (AAPL) is an example of a company that has a history of effectively using a brand extension strategy to propel growth. Starting with its popular Mac computers, the company has leveraged its brand to sell products in new categories, as can be seen with the iPod, the iPad, and the iPhone.
What is a line extension of Coca Cola?
A brand extension is when a company uses an existing brand to create a new product category. Line extensions can include different colors, sizes, flavors or styles. They enable the brand to meet the changing wants and needs of its customers. Coca-Cola line extended its brand by introducing Diet Coke.
What is an example of brand extension?
A brand extension (some times called a category extension) is when a brand is known for one type of product starts selling a different type of product. Some example of brand extension are: Apple: from personal computers into MP3 players. Callaway: from golf clubs into footwear, apparel and golf accessories.
What is a successful brand extension?
What is the recipe for a successful brand extension? Simply put, companies must expand their reach, demonstrate their value, and grow their business with products that capitalize on logic and leverage.
What is a cannibal page?
Keyword cannibalization is when multiple pages on a website target the same or similar keywords and compete against each other to hurt the site’s organic performance. For example, let’s say we have two pages about technical SEO.
Should brand marketers use brand extension for luxury brands?
Brand marketers, particularly with luxury brands, should use brand extension cautiously in order to avoid diluting the core brand. For example, luxury brands often put their logo on unrelated types of products and confuse what the core brand really means.
What is a brand extension and how can you implement one?
These initiatives are called brand extensions, and they allow companies to leverage their brand awareness and equity to create more revenue streams. In this article, you’ll learn more about what a brand extension is and see examples of extension ideas that could inspire you. What is a brand extension?
What is a bad brand extension?
Bad brand extensions are just ugly. A brand extension (some times called a category extension) is when a brand is known for one type of product starts selling a different type of product. Some example of brand extension are: Apple: from personal computers into MP3 players.
When do brand extensions go too far?
A brand extension is the when a moves into a new product category while still competing in their original category. When do brand extensions go too far? The answer is brand associations and credibility. Snoop Dogg’s brand associations play right into a book you can smoke, and his fans would trust him to make sure it’s awesome.