How do you win the Markstrat simulation game?
To win, your team will need to end the game with the highest net contribution margin or share price index (depending on professor/admin preferences). The simulation will usually run around 8 periods. In each period, your team will need to make decisions in the following areas: Market Research.
How do you win Markstrat last period?
In order to win Markstrat period 1 you have to gain market share. To achieve that, you need to focus a huge chunk of each brand’s expenditures on ONE segment and only a tiny bit on maximum one more segment (I’d say 70/30 split is reasonable for the first period).
What does the commercial team do in Markstrat?
The commercial team will decide on the best mix of tools depending on the channel and the target consumers.
How do you price Vodite in Markstrat?
A good guideline for setting the price is roughly the cost of your Vodite R&D project divided by 5.000. So if your project costed 6 Million $, my advice would be a price around 1.200$.
How is Markstrat production calculated?
Start by looking at what you’ve sold last period with your brands per segment and considering your current market share for the key segments. Multiply your sold units per segment with the expected growth for these segments (information you find in the market forecast).
What is a Sonite?
A Sonite is a complex piece of equipment made up of several components. Although they can be evaluated along more than fifty attributes, Sonite brands are primarily differentiated in terms of five physical characteristics that are considered as the most important ones by industry experts.
How does Markstrat calculate production?
When should I launch Vodite?
You need to start investing into your Vodite project right away after the first period. And you won’t know whether you will actually manage to be the first one to launch your Vodite, because you can’t influence what your competitors do. Just keep an eye on their moves and R&D expenditures.
How do you price Vodite products?