What does other clicks mean on FB insights?
The number you want to look at is the “other clicks” number. This number is any post click that isn’t a link click, photo view or video play. These clicks can include clicks on people’s names in comments, clicks on the like count or clicks on the time.
What is other post clicks on Facebook?
Other Post Clicks: The number of times during the reporting period that users clicked anywhere in your posts without opening a web link, reacting to, commenting on, or sharing your post. This includes clicks to play a video and view a photo.
What is a viral impression on Facebook?
Viral Impressions: The number of times people saw activity related to your Page via a story published by a friend. For instance, if someone likes, comments or shares something on your page, their friends might see a story about your page virally.
How does Facebook calculate viral reach?
To calculate your average page reach, divide the average number of users reached per post (you can find this number in Facebook Insights) by the number of total page likes. Facebook counts reach in daily, weekly, and 28-day intervals and this can sometimes cause some confusion.
What is the difference between link clicks and clicks?
Clicks (all) occurs when someone clicks on any link or media on your Facebook Ad. Link Clicks occurs when someone clicks a link or CTA (Call-To-Action) on your ad that sends them to your defined landing page or follow-up experience.
What Facebook Insights are most important?
Engagement The more a post is interacted with, the more likely it shows up in your fans’ Newsfeed. Looking at the overall engagement numbers and the breakdowns per type of engagement tells you how people are reacting to your posts. In Sprout, engagement analytics are part of the Facebook Pages Report.
What is the difference between clicks and link clicks?
Are impressions the same as views?
Impressions represent the number of people your video has been shown to. This could be in a list of recommended videos on YouTube, or in viewers News Feed on Facebook. Views on the other hand are a measure of the number of times your video has been watched.
Are views the same as reach?
Page views are the number of times a Page’s profile has been viewed by people, including people who are logged into Facebook and those who aren’t. Reach is the number of people who saw any content from your Page or about your Page.
What does total clicks mean on Facebook?
What It Actually Means: This is the total number of clicks on a post, not including comments, likes and shares. So this includes every other type of click you can imagine (photo view, video play, reporting spam, expanding to read a post, expanding to read comments, clicking profiles within comments, etc.).
What are total clicks on Facebook?
Facebook offers 3 primary click metric families: All clicks: The total number of clicks on your ad including any actions on the ad itself such as comments, likes, and shares – a useful metric for gauging the general engagement of your ads.
How many impressions is good on Facebook?
– For the reach- and impression-based measurement method, a 1% – 2% Facebook engagement rate is considered good.
Which is better reach or engagement?
Measuring engagement is primarily based on how compelling your post is to your target audience. And with higher engagement comes higher visibility (aka higher reach) for your posts.
What is considered good reach on Facebook?
How many clicks per impressions is good?
Although there is no exact number to determine what a good click-through rate is, 2% is average for an entire account across all verticals. This means some campaigns inside the account could be performing better and some could be performing worse. Anything higher than 2% is above average.
Are clicks more important than impressions?
Impressions vs Clicks With an impression a user only sees an advertisement. An engagement, or a click, happens when the user actually follows through and clicks on the ad. While engagements are ultimately more valuable, impressions are still an important metric for mobile marketers.