What does Viva Glam do?
The campaign, called Viva Glam, would fund and raise awareness for HIV/AIDS programs. Twenty-seven years later, the Viva Glam campaign is still one of the most profound social campaigns in beauty, with this year’s collection being a tribute to the talented artist Keith Haring.
When did Viva Glam start?
1994
Way back in 1994, beauty goliath MAC Cosmetics had an idea to team up with breakout names to release a yearly capsule collection of lipsticks and glosses. The campaign, called Viva Glam, would fund and raise awareness for HIV/AIDS programs.
Who started MAC Cosmetics?
Frank ToskanFrank Angelo
MAC Cosmetics/Founders
In 1984, beauty salon owner Frank Angelo and photographer Frank Toskan created M.A.C. cosmetics in their kitchens to fulfill their professional makeup needs. They decided to package their products in black pots instead of compacts, and that quickly became the company’s signature. 2.
How to use Viva Glam lipstick?
When you buy any VIVA GLAM Lipstick, 100% of the selling price goes to the M·A·C VIVA GLAM fund. For the perfect pout, apply a thin coating of Prep + Prime Lip over entire lip area and over lip edges.
What is the history of Viva Glam?
VIVA GLAM III – a foxy brown-plum – launched in 2000. When you buy any VIVA GLAM Lipstick, 100% of the selling price goes to the M·A·C VIVA GLAM* Fund to support the health and rights of people of All Ages, All Races and All Genders.
What is the Viva Glam III?
VIVA GLAM III – a foxy brown-plum – launched in 2000. When you buy any VIVA GLAM Lipstick, 100% of the selling price goes to the M·A·C VIVA GLAM* Fund to support the health and rights of people of All Ages, All Races and All Genders. *M·A·C VIVA GLAM Fund is a charitable fund of the Estée Lauder Companies Charitable Foundation, a U.S. charity.
What is the M·A·C Viva Glam X Keith Haring fund?
When you add a M·A·C VIVA GLAM x Keith Haring NFT to your wallet, 100% of primary NFT sales and 2.5% of secondary resales on OpenSea will go to the M·A·C VIVA GLAM Fund and the Keith Haring Foundation, respectively, to support healthy futures and equal rights for youth living with or affected by HIV/AIDS. GET THE LIPSTICK THAT GIVES BACK 100%!